Practical articles: make the next decision
Practical articles on project briefs, launch checks, AI workflows and content quality. Use a checklist, compare evidence and choose the next step.
Practical articles: make the next decision
Website acceptance: check the journey, not just the screenshot
Review a website against agreed user journeys, content and handover requirements. Use a practical acceptance checklist with evidence for each decision.
An AI automation pilot needs an acceptance plan before launch
Plan an AI automation pilot around inputs, review rules, exception handling and repeatable evidence. Decide what the pilot can actually demonstrate.
Design handoff: deliver files together with the decisions
Prepare a design handoff with source files, export rules, component states and unresolved decisions. Make the next person’s task clear and verifiable.
Review a multilingual website before you release it
Check multilingual website copy, navigation, equivalent links and search signals before release. Review each complete journey in its actual language.
Video production feedback that leads to a clear revision
Make video feedback actionable with timecodes, a review goal and an approval owner. Separate script, picture, sound and delivery requirements.
Write an analytics event plan before the website release
Define website events through real actions, clear parameters and test evidence. Separate a button click from a completed enquiry before reading results.
Review product catalogue data before publishing the pages
Review product identifiers, variants, images and publication status before a catalogue release. Keep source records and explain every data correction.
A website brief scope matrix that prevents hidden assumptions
Turn a website idea into a clear scope matrix: user tasks, content owners, dependencies and acceptance evidence. Separate requirements from assumptions.