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01 / Marketplace launch

Marketplace launch: the numbers for 10 products and a 30-day plan in 7–12 working days

A marketplace launch in 7–12 working days, from $93 AI-assisted / $113 human-led: we choose the platform and the FBO, FBS or FBW scheme, work out unit economics for 10 products with commission, logistics and buyout rate, prepare 10 cards and write a plan for the first 30 days with an ad-spend limit. Company registration and the platform's offer agreement stay with you; we give you the checklist. The price includes 2 revision rounds on the deliverables.

$93AI-assisted$113Human-led
Get an estimate in 1 working dayWritten estimate within 1 working day

In short

What does a marketplace launch include?

Marketplace launch starts at USD 93 with AI-assisted production or USD 113 with a human-led route; typical delivery is 7–12 working days.

The published scope includes 1 memo: which marketplace, and which fulfilment scheme, FBO, FBS or FBW, unit economics for 10 products: commission, logistics, buyout rate and ad share, 20 products reviewed to pick the first assortment.

Includes 2 revision rounds on the deliverables; VITON13 confirms the scope in writing.

Editorial marketplace service scene for Marketplace launch
VITON13 / 01 / Marketplace launch
Marketplaces from $33

The cost of production changed. Pricing should too.

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

01

AI-assisted

from$33

For a defined production scope where AI removes repetitive work and a specialist reviews the delivery.

02

Human-led

from$53

For work that benefits from a specialist leading the process, decisions and delivery from start to finish.

03

Complex

$213/$313+

For multi-part systems, advanced builds and scopes that need discovery before the final quote.

What you get and on what terms

Marketplace launch

AI-assistedfrom $93

Human-ledfrom $113

Timeline
7–12 working days
Revisions
2 rounds on the deliverables
Included
only the deliverables listed in the agreed package
Not included
external costs and work outside the agreed scope
From you
brief, current materials and any access needed for this scope
You receive
listed deliverables plus a written completion note
Order this service

Prices in USD; other currencies are approximate. Scope, revisions and dates are written into your estimate.

Who it is for

A brand or supplier choosing its first marketplace, Wildberries, Ozon or both, who wants to see the numbers before buying stock.

What is included

  • 1 memo: which marketplace, and which fulfilment scheme, FBO, FBS or FBW
  • Unit economics for 10 products: commission, logistics, buyout rate and ad share
  • 20 products reviewed to pick the first assortment
  • 10 cards prepared for the first shipment
  • 1 operating plan for the first 30 days, with a limit on ad spend
  • 1 registration checklist: legal form, offer agreement, bank account, marking

Not included

  • Registering your company, signing the platform's offer agreement and paying its fees
  • Buying and certifying stock
  • Photography
  • Advertising budget
  • Any promise of sales: the plan shows what to measure, not what will sell

How the work runs

  1. 01

    You send the range with purchase prices, sizes and weights, plus the budget you can put into the first shipment.

  2. 02

    We compare the platforms and schemes on your numbers and pick the 10 products that carry the launch.

  3. 03

    We prepare the 10 cards and the registration checklist, and write the 30-day plan with its spend limit.

  4. 04

    You review the plan; after the revision rounds you have a launch you can run step by step.

Example

Pilot / new service — first client cases in progressHow pilots work

No marketplace launch case is published yet. Marketplace work is a pilot direction: a specialist at the pilot price in exchange for before/after figures and a review.

VJOURNAL / BUYER GUIDE

Marketplace launch: clear ownership, access and acceptance

Turn a marketplace idea into a controlled launch with a viable assortment, account checklist and first operating cycle. The guide separates verifiable evidence from analysis and shows the next step without promising an outcome.

VJOURNAL ↗

Store and seller-account setup

Configure the storefront, catalogue structure, delivery settings and owner handoff as one reviewable setup.

How it differs

Step one of a launch: the seller cabinet and the store are set up before any card goes live — company details, verification, the fulfilment model (FBO or FBS), brand and category permissions. Two options: the full store setup, or the seller account alone.

Seller account only: the registration fields, the documents for verification and the access roles, without the storefront work. The scope is smaller, so the window is shorter; each option shows its own.

Marketplace store setup

AI-assisted $73Human-led $93

  • Timeline: 5–8 working days
  • Revisions: 2 rounds on the deliverables

What you get

  • Store architecture
  • Category structure
  • Delivery-setting review
  • Policy and contact checklist
  • Pilot assortment setup
  • Handover walkthrough
Choose “Marketplace store setup”

Seller account setup support

AI-assisted $33Human-led $53

  • Timeline: 2–3 working days
  • Revisions: 1 round on the deliverables

What you get

  • Owner information checklist
  • Permission matrix
  • Evidence folder plan
  • Field-by-field setup notes
  • Open-issue register
  • Owner handoff
Choose “Seller account setup support”
Can I order only the seller account setup?

Yes. This section has two options: the full store setup, or the seller account alone. Both can be ordered from this page.

FAQ

Questions buyers ask before commissioning

01Wildberries, Ozon or both?+

It depends on the category, your margin and how you can deliver. The memo compares both on your products: commission, logistics, the buyout rate typical for the category and the scheme you can support.

02What goes into unit economics?+

Purchase price, platform commission, logistics and storage, returns through the buyout rate, packaging and the ad share you plan to spend. The result is the profit per unit sold, product by product.

03Do you register the company or sign the offer agreement for me?+

No, those need you as the owner. You get a checklist of what to prepare and in which order, and the cards are ready by the time the account is.

04What happens after the first 30 days?+

The plan names the figures to watch weekly and the thresholds for changing price, cards or ads. You can run it yourself, or order monthly management separately.

05Is it worth launching with fewer than 10 products?+

Yes, if the numbers work. The memo may recommend starting with 3–5 products that carry the margin and adding the rest once the buyout rate is known.

Related guides

All guides

VITON13 / MARKETPLACE

Discuss this marketplace scope

Send the platform, category, catalogue size, current evidence and the decision you need to make. We will confirm the narrowest useful scope before any payment.

Discuss this marketplace scope↗
YOUR NEXT PROJECT · MARKETPLACES FROM $33

From an idea to a clear plan.

Explore the scope and starting cost, then talk directly with VITON13. Your selected service stays with the conversation. Written estimate within 1 working day.

01 / Scope & estimate

Marketplace launch

How we work
Starting budgetFrom $93

Turn a marketplace idea into a controlled launch with a viable assortment, account checklist and first operating cycle.

Inside this scope
  • 1 memo: which marketplace, and which fulfilment scheme, FBO, FBS or FBW
  • Unit economics for 10 products: commission, logistics, buyout rate and ad share
  • 20 products reviewed to pick the first assortment
  • 10 cards prepared for the first shipment
  • 1 operating plan for the first 30 days, with a limit on ad spend
  • 1 registration checklist: legal form, offer agreement, bank account, marking
  • Timeline: 7–12 working days
  • Revisions: 2 rounds on the deliverables
  • Included: only the deliverables listed in the agreed package
  • Excluded: external costs and work outside the agreed scope
  • Input required: brief, current materials and any access needed for this scope
  • Handoff: listed deliverables plus a written completion note

A starting estimate for the selected scope. We confirm deliverables, timing and the final price in writing before work starts. External costs are separate.

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Marketplace launch

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  • Written estimate within 1 working day, sent to the contact you choose.
  • Scope in writing before work starts: deliverables, revision rounds and what is not included.
  • We work in five languages and show prices in your currency.
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Marketplaces from $33

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

Order with VITON ID