
First Light
A launch film for the ANIRI line: product in motion, close detail work, and a cut paced to carry the collection across storefront, paid placements, and short-form.
Campaign film · Product motion · Short-form cutdownsINTERNAL projects for VITON13’s own brands. The clips on these pages are placeholders until the finished films are published.
Reels
A launch film for the ANIRI line: product in motion, close detail work, and a cut paced to carry the collection across storefront, paid placements, and short-form.
Campaign film · Product motion · Short-form cutdowns
An editorial lookbook film built on restraint: long holds, natural light, and a grade that lets fabric and cut read before anything else does.
Lookbook film · Editorial direction · Colour grade
Performance footage cut against a hard rhythm — the kind of pacing that survives a muted autoplay feed and still lands the product claim.
Performance film · Sound design · Paid-media cutdowns
Macro product work for a beauty launch: texture, pour, and packaging detail shot for a feed where the first two seconds decide everything.
Macro product · Packaging film · Launch assets
A service explainer that refuses the usual template: screen capture, real interface, and narration that states the price and the timeline out loud.
Explainer · Screen capture · Narration
A founder interview cut for editorial rather than for reach: two cameras, room tone kept, and captions built so the piece reads with the sound off.
Interview film · Editorial cut · Captioning