Ten Instagram carousels, 83 slides laid out in HTML: lessons, a client case and our sites

Give @viton13company, VITON¹³ Studio’s English Instagram account for clients in the US, posts that people swipe through and save: short lessons on first impressions, website prices, AI search and design, one real client case and a wall of the sites we have built. The account and the studio are ours, so nobody commissioned these carousels.

Ten carousels, 83 slides. The white series teaches: “Delete it.” rewrites a homepage’s first line in 9 slides; then come “The 5-second test”, “What a website really costs in 2026”, “Will AI recommend you?”, “5 details that make a website look expensive” and “From brief to live in 3–5 working days”, 8 slides each. The dark series shows proof: “3 → 26 Google clicks a day” on the SB Excursions client site, “Your phone is enough.” on video editing and “Sites we built.” with six sites on device mock-ups. The earlier “0.05 seconds” (10 slides) has its own dark-green look.

Outside figures are sourced on the slide: Nielsen Norman Group on how much of a page people read, Lindgaard et al. (2006) on first impressions formed in 50 milliseconds, and 2026 US cost guides for website builders ($16–$50 a month), freelancers ($1,500–$8,000) and agencies ($6,000–$35,000+). Our own prices come from the studio’s offer: a Launch Site from $113 AI-assisted or $173 human-led, live in 3–5 working days, and a Single Reel for $33, with a Reels Pack from $53.

Every carousel is an HTML page with one section per slide. Headless Chrome (Puppeteer) renders each slide to a 1080×1440 PNG for posting from the app and cuts a 1080×1350 centre crop for schedulers, so nothing important sits outside the 4:5 area. The white six share one style sheet, set by “Delete it.”: one idea per slide, large type, a single gradient accent word and a blue DM button. The dark three share another, with laptop and phone mock-ups built from real screenshots of the sites.

“3 → 26 Google clicks a day” redraws SB Excursions’ daily clicks from the owner’s Search Console report for 17 July – 17 September 2026 and points to four things their homepage does, each visible on the live site. “Your phone is enough.” shows five editing moves on Pexels stock clips, graded in CSS, to sell a $33 reel. In “5 details…” Rosa’s is a made-up restaurant and its pasta photo is AI-generated, which the slide says in small print.

Every carousel ends with one ask: DM “AUDIT” for three free homepage fixes, “SITE” for a Launch Site or “REEL” for an edit. “0.05 seconds” was rendered on 24 September 2026; the white six on the morning of 26 September, in about twelve minutes, and the dark three that evening.

Ten carousels and 83 slides, each exported at 3:4 and 4:5. Nine are scheduled on @viton13company, one a day: the white six from 29 September to 4 October 2026 at 12:00 New York time, the dark three from 5 to 7 October at 9:00. The schedule was checked in Instagram on 26 September.

The case numbers are the owner’s Search Console data: 1.08K clicks and 92.2K impressions in the three months to 17 September 2026. The case carousel rounds the starting point to 3 clicks a day; the “0.05 seconds” carousel gives it as about 2.7, rising to about 26.

These are VITON¹³’s own posts for its own account, not client work. On 27 September 2026 the nine carousels are scheduled, not yet published, so there is no reach, like, save or enquiry data here, and we claim none.

AI is labelled where we found it: the AI-generated pasta photo in “5 details…” and an AI-generated VITON XIII brand visual on the work wall in “0.05 seconds”. “Sites we built.” is scheduled with Instagram’s AI label and a note that some concept sites use AI imagery, as a precaution: we found no AI-generated image in the six sites it shows. The people in “Your phone is enough.” are Pexels stock footage, not our clients.

One label in “Sites we built.” is wrong: it marks VITON¹³ Medicine as “VITON¹³ PROJECT”, our own product, but VITON¹³ Medicine is a concept site, and this case counts it as one. SB Excursions is the only client shown, and clicks are not bookings, as the slides say. The FAQ, brief and scope examples are invented, and on the Vitaliano slide the top line almost disappears into the blurred background.

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