Old Money: priced looks and care guides for our own label

Old Money is VITON¹³'s own clothing label, sold in our store at store.viton13.com/old-money; this is not work for a client. The aim was a range that reads as one wardrobe rather than a list of products: pieces that combine into complete looks with a clear price, care a buyer can follow in their own language, and a separate guide for readers on a smaller budget.

We composed three ready-made men's looks from the current catalogue and priced each one: The Navy Standard at $1,600, The Cocoa Weekender at $1,570 and Tobacco After Dark at $2,300. Behind them is a range of 16 products, 10 for men and 6 for women.

All 16 products carry a care guide under “Materials & care”, written in English and translated into Russian, Spanish and French. On 16 September 2026 VJOURNAL published “Old Money Style on a Budget: A Capsule Wardrobe Guide for Men and Women” in four editions.

The TraceTag Passport page looks up an item ID and shows the garment's authenticity, materials, care and private ownership status.

A look's price is the sum of its pieces' catalogue prices, and a test recalculates all three totals from the catalogue. Care guides are tied to each product and exist in all four languages, so a buyer reads the same instructions in any edition of the store.

The budget guide sets out twelve essentials for men and twelve for women, a seven-colour palette, fabric care and a starter capsule priced at two budgets. Its entry-level prices are for other brands, not for Old Money.

The Old Money section has four departments (Women, Men, Kids and Sport), plus an About page and the TraceTag Passport page; the store sitemap lists 22 Old Money pages in each of four languages. The 16 products sit in Women and Men, and the budget guide is featured on the Old Money page.

Kids and Sport are editorial pages with nothing to buy: Kids sets out four capsule directions, Sport five disciplines and four wardrobe edits. The reviews block publishes only verified-purchase reviews with the month and the piece; there are none so far, and the page says so.

This is our own label, styled for our own store, not work for a client. It shows no sales, reviews or customer results. Menswear compositions are available on request, so this case names no fabrics for the men's pieces.

The TraceTag lookup runs on three sample records, and nothing here shows tags in shipped garments. Where the store's model images come from is not documented, so we do not present them as a photo shoot.

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