VITON XIII BEAUTY: a beauty line concept in six AI-generated key visuals

VITON XIII is the fragrance line of VITON¹³'s own store: five eaux de parfum of 50 ml, each with its own store page. VITON XIII BEAUTY asks what the brand would look like if it grew into beauty. We set the brief ourselves: one idea, skin that shines in its own way, and one test. Every category should be recognisable at a glance, and the whole line should still read as one family.

Six key visuals: a fragrance in honey with peaches, white flowers and bees; the Hyaluronic Gloss campaign poster with the lines “More than beauty” and “Skin that shines differently”; a care line of three bottles, a conditioner, a shampoo and an exfoliator; a Vitamin C serum bound with orange cord; a blackberry lip treatment; and OBSESSION, one of the store's five fragrances, beside the face of the campaign.

Art direction and the visual concept are by Vitalii Tarasov, VITON¹³'s founder. The images were generated with an OpenAI image model and arranged as one series, from fragrance to care to colour. The face of the campaign is AI-generated too: it is not a photograph of a hired model.

Instead of one brand background, each category has its own light and texture. Fragrance lives in warm amber and honey, care in cool glass and pastels, and lip products among dark, glossy berries. The care line is colour-coded: cream, lilac-blue and navy bottles share one label layout, so three products read as one system.

What does not change holds the family together: the VITON XIII BEAUTY name, written on the new packs as VITON XIII over a letter-spaced BEAUTY, and calm, sparse labels. The Hyaluronic Gloss poster is the one frame built on type, with the bottle tilted across large black headlines.

Six finished key visuals dated 12 September 2026, each with its own light and texture. Five carry the VITON XIII BEAUTY name; the sixth shows OBSESSION with the label it has in the store. Together they show eight packs: the honey fragrance, the Hyaluronic Gloss bottle, three care bottles, the serum, the lip tube and OBSESSION.

What the series shows is the method: a line can move between three product worlds and still read as one name, and a direction can be tested on screen before anyone pays for a photo shoot, packaging samples or a model. The visuals are published in the portfolio at tarasovvitalii.com.

This is a self-initiated concept, not a commissioned campaign, and VITON XIII BEAUTY is not a launched line. The images are AI-generated, not photographs of real products or people. Apart from OBSESSION, which has a page in the VITON¹³ store, the case does not claim that any product shown exists or is on sale.

Some small print on the generated packs is wrong: the Hyaluronic Gloss label spells BEAAUTY. The lettering is not one fixed logo either: VITON XIII is a thin sans-serif on the fragrance, serum and gloss and a serif on the care line and the lip tube, so a real line would first need one master wordmark. The originals are 1024 to 1125 pixels wide, enough for screens and social posts but not for print, and there are no dielines or print-ready files. There is no audience, engagement or sales data for these visuals.

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