AI-assisted
from$33For a defined production scope where AI removes repetitive work and a specialist reviews the delivery.
Brand identity design: logo system, palette, type and rules for 5 carriers
A brand identity in 6–10 working days, from $93 AI-assisted / $113 human-led: a logo system in every version, a palette fixed to exact values, a type scale, 12 icons on one stroke and rules applied to 5 real carriers, such as a sign, a package, a document, a screen and a garment, collected in a guidelines document of about 15 pages. The price includes 3 revision rounds across the system.
AI-assisted: USD 93Human-led: USD 113; for an agreed AI-assisted base scope under human direction; the final price is fixed in writing before production
Written estimate within 1 working day
In short
What does brand identity include?
Brand identity starts at USD 93 with AI-assisted production or USD 113 with a human-led route; typical delivery is 6–10 working days.
The published scope includes 1 logo system with every version and lockup, 1 palette fixed to exact values for screen and print, 1 type scale in the weights you will actually use.
Includes 3 revision rounds across the system; VITON13 confirms the scope in writing.
Design from $33
The cost of production changed. Pricing should too.
AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.
Human-led
from$53For work that benefits from a specialist leading the process, decisions and delivery from start to finish.
Complex
$213/$313+For multi-part systems, advanced builds and scopes that need discovery before the final quote.
What you get and on what terms
Brand identity
AI-assistedfrom $93
Human-ledfrom $113
- Timeline
- 6–10 working days
- Revisions
- 3 rounds across the system
- Included
- only the deliverables listed in the agreed package
- Not included
- external costs and work outside the agreed scope
- From you
- brief, current materials and any access needed for this scope
- You receive
- listed deliverables plus a written completion note
Prices in USD; other currencies are approximate. Scope, revisions and dates are written into your estimate.
Who it is for
A business whose materials are made by different people and suppliers and no longer look like one brand.
What is included
- 1 logo system with every version and lockup
- 1 palette fixed to exact values for screen and print
- 1 type scale in the weights you will actually use
- 12 icons drawn on one stroke
- 5 carriers the system is applied to and corrected on
- 1 guidelines document of about 15 pages
Not included
- Trademark clearance
- Font licences (we name the licence each typeface needs)
- Printing and production
- Building a website
How the work runs
- 01
We list every carrier the brand meets and choose the 5 that matter most, because the list decides how large the system is.
- 02
We fix the core: logo system, palette values, type scale and grid.
- 03
We draw the icons and layout rules, then apply everything to the 5 carriers and correct what fails.
- 04
The guidelines collect values, sizes, spacing and what is allowed, so a new supplier can work without calling you.
Example
INTERNAL Our own product
The identity of VITON13's own brands: five marks, an accent colour used across 10 CSS modules and the VITON XIII line of five fragrances. Labelled INTERNAL.
What this does not prove: These are our own brands, so it shows no client's brief or satisfaction, and it does not prove the system would suit your category.
What a Brand Identity Includes, and What You Can Postpone
The usable minimum is four decisions: the mark with its clear space, a type pair with real sizes, colour values for screen and print, and one applied page per surface you publish on. Everything else can wait.
Read the complete guide↗Identity systems
Four systems. In each, the surfaces decided the design.
Mobile operator
Vmobile
Concept project · AI-generated imagery
One mark that has to work as a 60-pixel app icon and as a three-metre sign on a facade. The V is drawn from two overlapping ribbons, so the shape stays readable when the gradient is flattened to a single colour for signage.
- App icon
- Phone screen
- Facade sign
- Packaging
- Card
Apparel
TENDO
Concept project · AI-generated imagery
Built as a line, not a fill, so the same artwork works woven into a neck label at 12 mm and embossed on a box at 300 mm. The palette is fixed at four values because a garment brand prints on paper, card, cotton and film, and each substrate shifts colour differently.
- Bag
- Box
- Hang tag
- Neck label
- Lightbox
Research
iLab
Concept project · AI-generated imagery
The full system rather than a mark: construction grid, four fixed hex values, a type scale in four weights, an icon set drawn on the same stroke, and the dashboard the icons actually live in. A research brand is read mostly on screens, so the interface was designed alongside the logo instead of after it.
- App icon
- Dashboard
- Cards
- Notebook
- Facade
- Banner
Healthcare
VITON13 Medicine
Internal concept · AI-generated imagery
A clinical system, where the constraint is legibility under bad light and a lot of small print. One red against white and grey, a figure mark that reads at badge size, and every carrier a clinic actually uses: lanyard, folder, file spine, envelope, coat, scrubs, door plate.
- Facade
- Reception
- Folder
- File spine
- Stationery
- Coat
- Scrubs
- Badge
- Door plate
Work
Cases
INTERNALOur own product
VITON13 brand identities
Identity · 5 marks · 2026
The marks VITON13 uses for its own brands, as they exist in the site's code: two drawn globe-V marks, three wordmarks set in type and one accent colour, sky blue #5ac8ff on black. The case also covers VITON XIII, a line of five fragrances.
Read the case →
CONCEPTConcept — not a commissioned project
VITON XIII BEAUTY
Concept · 6 AI-generated key visuals · 2026
VITON XIII BEAUTY is a concept, not a launched line: a beauty extension of the fragrance brand in VITON13's own store, shown in six key visuals. Each category has its own world: honey for fragrance, cool glass and pastels for care, dark berries for lips. The VITON XIII BEAUTY name and calm, sparse labels hold them together, and every image is AI-generated.
Read the case →Related guides
All guidesDesign
Logo vs brand identity: what you get and which files to ask for
A logo is one mark, delivered as vector files with colour, mono and inverted versions, a safe zone and a minimum size. A brand identity is the system around it: fixed…
Read the guideDesignHow much does branding cost in 2026? What a brand identity budget actually buys
Branding costs from about $500 with a freelancer to over $80,000 at a national agency (8gnc, July 2026); most agency projects reviewed on Clutch land between $10,000 and…
Read the guideDesignLogo design and branding cost in Dubai: AED prices, VAT and trademark fees
Dubai studios publish logo prices of AED 1,000–5,000 (about $270–$1,360) for a freelancer, AED 5,000–15,000 at a small studio and AED 50,000 or more at an international…
Read the guideWhat clients say
Questions before commissioning
01How is this different from a logo?+
A logo is one mark. An identity is the system around it: colours fixed to values, type, icons and rules for each carrier, so work made next year by someone else still looks like you.
02Which carriers do you apply it to?+
The five you use most, chosen together in the first step: for example a sign, packaging, a document template, a screen and uniforms. More carriers can be added to the guidelines later.
03How does this differ from the Product Identity System package?+
That package designs a digital product: interface screens, reusable components and a design system. This page builds the brand itself across physical and digital carriers.
04Do I own the files and the rights?+
Under the studio's sales policy, rights in the delivered work pass to you once the final price is paid. Font licences are separate: we name the licence each typeface needs.
05Can you start from an existing logo?+
Yes. If the mark works, we keep it and build the system around it; if it fails on small sizes or on dark, we say so and propose a correction.
Start with the surface list
Send the list of carriers your brand actually touches. It is the fastest way to a real estimate, and it is the first thing we would ask for anyway.
Request an identity briefOnly need the mark for now? Logo design
YOUR NEXT PROJECT · DESIGN FROM $33
From an idea to a clear plan.
Explore the scope and starting cost, then talk directly with VITON13. Your selected service stays with the conversation. Written estimate within 1 working day.
Let’s make it yours.
Explore our work or bring your own idea. It starts with a conversation.
Concept↗
Concept site · WebGL · English · 2026HYPERSOLID
Scope and pricingYou can choose later+
01 / Scope & estimate
Brand identity
Starting budgetFrom $93
Send the list of carriers your brand actually touches. It is the fastest way to a real estimate, and it is the first thing we would ask for anyway.
Inside this scope
- 1 logo system with every version and lockup
- 1 palette fixed to exact values for screen and print
- 1 type scale in the weights you will actually use
- 12 icons drawn on one stroke
- 5 carriers the system is applied to and corrected on
- 1 guidelines document of about 15 pages
- Timeline: 6–10 working days
- Revisions: 3 rounds across the system
- Included: only the deliverables listed in the agreed package
- Excluded: external costs and work outside the agreed scope
- Input required: brief, current materials and any access needed for this scope
- Handoff: listed deliverables plus a written completion note
A starting estimate for the selected scope. We confirm deliverables, timing and the final price in writing before work starts. External costs are separate.
What you can count on
- Written estimate within 1 working day, sent to the contact you choose.
- Scope in writing before work starts: deliverables, revision rounds and what is not included.
- We work in four languages and show prices in your currency.
- No account needed. Attachments are encrypted in this browser before upload.
Send a detailed brief or attachments
Design from $33
AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.
Order with VITON ID