Websites and development
How much does a landing page cost in 2026, and what should the price include?
A landing page costs from a builder subscription to several thousand dollars: Apexure puts most landing pages at $200–$3,000 and agency pages at $3,000–$5,000 each. The price should cover structure, mobile and desktop design, the build, a working form and analytics. At VITON13 the design and the build each start from $73.
What does a landing page cost in 2026?
A landing page is one page with one job: turn a visitor from an ad, a post or an email into an enquiry or a sale. Because it is a single page, the price range is narrower than for a website, but it still spans from a free template to an agency project with research and testing. What separates them is not the number of screens, it is how much thinking about the offer and the visitor goes into the page.
| Route | What you usually get | Typical price |
|---|---|---|
| Builder template, done yourself | A ready layout, your texts and photos, hosting on the builder | A monthly subscription, just over one hundred dollars on average |
| Freelancer | A custom or adapted design, often built on a builder | $15–$200 an hour |
| Agency or studio | Offer structure, custom design, build, form and analytics | $3,000–$5,000 per page |
The cheapest route is rarely the cheapest outcome. A page that loads slowly on a phone, hides the button below four screens of text or sends form entries nowhere wastes the advertising budget that brings visitors to it. Compare quotes on what they deliver after launch, not only on the invoice.
What should the price of a landing page include?
A quote that lists only “design and layout” leaves the expensive questions for later. Ask each provider to confirm, in writing, which of these items are in the price.
- The offer and the structure: who the page is for, what it promises and the order of the arguments.
- Layouts for phone and desktop, with the call to action visible without hunting for it.
- The build itself, fast on mobile, with images compressed and fonts loaded sensibly.
- A form that delivers: to email, a messenger or your CRM, with a thank-you state and a test submission.
- Analytics: page views, clicks on the button and completed forms counted as separate events.
- Domain, SSL and publishing, plus who owns the accounts after handover.
- Revision rounds and what counts as a change after approval.
Copywriting, photography and advertising are usually separate orders. That is normal, but the quote should say so, so you know what to prepare yourself.
How many enquiries can a landing page realistically bring?
Unbounce analysed more than 41,000 landing pages and 57 million conversions and found a median conversion rate of 6.6% across industries. Half of the pages do worse, half do better; your niche, offer and traffic source move the number. The table shows what different rates mean for every 1,000 visitors and how many visitors one enquiry costs you.
| Conversion rate | Enquiries per 1,000 visitors | Visitors per enquiry |
|---|---|---|
| 2% | 20 | 50 |
| 5% | 50 | 20 |
| 6.6% | 66 | 15 |
| 10% | 100 | 10 |
The practical lesson: a good page doubles the value of every advertising dollar, so a few extra days spent on the offer and the form usually pay back faster than a cheaper page with a bigger ad budget.
How much would your landing page cost with VITON13?
Pick what your launch needs. The totals use the live starting prices of VITON13 packages, in the AI-assisted and the human-led mode, and the timeline adds up the stages that cannot fully overlap.
Cost calculator
Plan your landing page
Design and build are selected; add what the launch needs.
Your estimate
- AI-assisted
- from $146
- Human-led
- from $186
- Timeline
- 5–13 working days
stages can overlap; the written estimate fixes the dates
Get a written estimate in 1 working dayStarting prices of VITON13 packages; the written estimate confirms scope and final price before work begins.
Copy and photos are yours or quoted apart. If you already have a design, untick it: the build alone is $73 AI-assisted or $93 human-led and takes 5–8 working days.
Builder, freelancer or studio: which should you choose?
| Question | Builder yourself | Freelancer | Studio |
|---|---|---|---|
| Time to launch | A day or two | About a week | One to two weeks |
| Who thinks about the offer | You | Sometimes | It is part of the work |
| Speed on a phone | Depends on the template | Depends on the person | Checked before handover |
| Who owns it | Tied to the builder account | Agree it in writing | Code and accounts are yours |
| When it fits | Testing an idea this week | A clear brief and a small budget | Paid traffic where every enquiry counts |
A builder is a sensible first step when you want to test whether an offer interests anyone at all. Once you pay for traffic every day, the page becomes part of your sales machine, and speed, tracking and ownership start to cost real money when they are missing.
What costs come after the landing page goes live?
- Domain renewal and hosting, or the builder subscription if the page stays on a builder.
- The advertising budget that brings visitors: usually the largest line of the whole launch.
- Updates to prices, dates and offers, which is quick when the page is easy to edit.
- Tests of a second headline or a shorter form, once traffic is steady enough to compare.
- Replies to enquiries: a form that fills up is only useful if someone answers fast.
Ask before ordering who will change a price or a date after launch and how long it takes. The answer tells you whether you are buying a page or a dependency.
What should you prepare before ordering a landing page?
- One sentence: who the page is for and what they should do on it.
- The offer, the price or the reason to act now.
- Three to five objections your customers raise and your answers.
- Proof: reviews, numbers, logos or photos you are allowed to use.
- Where the traffic comes from: ads, social, email or search.
- Where enquiries should go and who replies to them.
With these six answers a studio can write a precise estimate the same day, and the first layout lands much closer to what you want.
When is a landing page the wrong choice?
A landing page answers one question for one audience. If you sell many services, need to rank in search for dozens of different queries or want a catalogue, you need a website with several pages, and a landing page will only be one of them. The same is true when visitors must compare options before they decide: that takes room a single page does not have.
How VITON13 does it
We design and build landing pages as two clear steps you can order together or apart: the design sets the offer, the structure and the layouts; the build turns them into a fast page with a working form and tracked conversions. AI-assisted: AI drafts variants and code, and a designer or developer directs and approves them. Human-led: a specialist does the work, AI assists. The written scope and final price arrive within one working day.
Landing page development
- Price
- $73 AI-assisted or $93 human-led
- Timeline
- 5–8 working days
Launch Landing
- Price
- $73 AI-assisted or $93 human-led
- Timeline
- 3–5 working days
Marketing analytics setup
- Price
- $33 AI-assisted or $53 human-led
- Timeline
- 2–3 working days
AI-assisted: AI drafts inside defined steps, a person directs and checks every result. Human-led: a specialist does the work and AI assists.
What is included
- Landing design: page architecture, desktop and mobile layouts, a system of calls to action, $73 AI-assisted or $93 human-led
- Build: one page of up to 8 sections, a lead form with a thank-you state, up to 5 analytics events
- Deployment on your domain with SSL
- Delivery: design 3–5 working days, build 5–8 working days
Not included
- Copywriting and photography, unless quoted separately
- Advertising budget and paid tools
- Domain and hosting fees
- Ongoing changes after handover
Revisions: 2 revision rounds on the design and 2 on the build
Get an estimate in 1 working dayWritten estimate within 1 working day
Example
CONCEPTConcept — not a commissioned project
HYPERSOLID: a one-page site built as a single 3D scene
HYPERSOLID is a fictional creative-technology studio whose whole site is one page: a real-time three.js scene in which scrolling moves the camera through five chapters and a ring of eight live shader worlds. The main script weighs 0.21 MB gzipped with three.js included, and Lighthouse gives the live demo 91 for performance on mobile and 94 on desktop. It shows how much a single page can carry without becoming slow.
What this does not prove
- It is a concept for a fictional studio: no client, no domain of its own, no traffic.
- It has no enquiry form and no analytics, so it proves nothing about conversion.
- The scores come from one set of lab tests, not from real visitors’ devices.
Read the case: HYPERSOLID: a concept studio site built as one real-time 3D scene
Questions and answers
How long does a landing page take?
With the brief and texts ready, the design takes 3–5 working days and the build 5–8 working days. On a builder you can publish in a day or two, but you will spend that saved time on the offer and the form sooner or later.
Do I need a designer if I use a builder?
Not for a quick test. Templates are fine to check whether anyone wants the offer. When you start paying for traffic, a layout designed around your arguments and your objections usually converts better than a template made for someone else.
Who writes the text?
You know the offer best, so we start from your notes. Copywriting is not included in the design package; the structure and the headings we propose show exactly what each block needs to say, which makes writing much faster.
Will the form send enquiries to my CRM?
The standard build sends them by email or a messenger and shows a thank-you state. Sending them into a CRM such as amoCRM, Bitrix24 or HubSpot is a separate integration, shown in the calculator above.
Can I edit the page myself after launch?
Yes. We agree before starting how you want to edit prices, dates and texts: through a simple content file, a CMS or a request to us. You own the code and the accounts, so nothing ties you to the studio.
What if the page brings few enquiries?
Check the numbers first: visitors, clicks on the button and completed forms. If people arrive but do not act, the offer or the form needs work; if nobody arrives, the traffic does. Analytics set up at launch makes that diagnosis a matter of minutes.