Marketplaces
How much does a Wildberries or Ozon product card cost in 2026?
A designed product card for Wildberries or Ozon costs from a few hundred roubles per slide: one Russian infographics studio lists 700 ₽ a slide, 600 ₽ from ten slides and 900 ₽ for the main image. A full card with a cover and four slides therefore runs to a few thousand roubles per product. VITON13 designs cards for three products from $73.
What does a marketplace product card cost in 2026?
On Wildberries and Ozon the card is the shop window, the sales assistant and the price tag at once. Buyers scroll a grid of main images, open a few cards and decide from the slides, the reviews and the price. That is why sellers pay designers for cards even for cheap goods: a better main image and clearer slides change how many people click and buy.
| Item | Price | Note |
|---|---|---|
| One infographic slide | 700 ₽ | Standard order |
| Slide in an order of 10 or more | 600 ₽ | Volume price |
| Main image (cover) | 900 ₽ | Ordered separately |
| Text changes | Free | Same layout |
| New product or background on a slide | 50% of the slide price | Reuse of a layout |
| Urgent work | +100% of the project | Shorter deadline |
Freelance marketplaces and studios quote very different figures for what looks like the same job. The difference is usually in what comes before the design: whether anyone studies the category, the competitors and the questions buyers ask, or simply puts your photo on a coloured background.
What does a product card consist of?
- The main image: the product large and clear, the thing that earns the click in the search grid.
- Infographic slides: benefits, size or dimensions, what is in the box, materials, how to use it.
- Lifestyle images: the product in use, in the setting where the buyer imagines it.
- A video, where the platform allows it, showing the product from all sides or in action.
- The title, attributes and description, which decide whether the card appears in search at all.
Design and search work together. Beautiful slides bring nothing if the title and attributes do not match what buyers type, and a card that ranks well but looks weak loses the click to the neighbour in the grid.
What image rules does Wildberries set?
| Parameter | Requirement |
|---|---|
| Aspect ratio | 3:4 |
| Minimum resolution | 700×900 pixels |
| Recommended size | 900×1200 pixels |
| File formats | PNG, JPEG or WebP |
| Maximum file size | 10 MB |
| Number of images | Up to 30, plus one video |
| Maximum side | 8,000 pixels |
Following the rules is the floor, not the goal. Images that break them can be rejected or shown badly; images that merely comply still need a clear main photo and slides that answer questions in the order buyers ask them.
How much would your cards cost with VITON13?
Set how many products you need cards for, in sets of three, and add the work around the design. The totals use the live starting prices of VITON13 packages in both production modes.
Cost calculator
Price your product cards
Choose the number of product sets, then add photography, search work or video.
- Sets of 3 products
Your estimate
- AI-assisted
- from $73
- Human-led
- from $93
- Timeline
- 3–5 working days
stages can overlap; the written estimate fixes the dates
Get a written estimate in 1 working dayStarting prices of VITON13 packages; the written estimate confirms the range, the slides and the final price before work begins.
Each set covers three products and includes a template for the rest of your range, so later products can be made faster and in the same style. For a large range the estimate reflects the template, not simply the number of sets.
What does a card cost for one product and for three?
Using the list prices above, a card with a main image and four infographic slides adds up quickly. The table shows the arithmetic for one and for three products before any urgency or reshoots.
| Order | Main images | Slides | Total |
|---|---|---|---|
| 1 product | 1 × 900 ₽ | 4 × 700 ₽ | 3,700 ₽ |
| 3 products | 3 × 900 ₽ | 12 × 600 ₽ | 9,900 ₽ |
Photography is usually the missing line in these budgets. Slides built on weak supplier photos look like everybody else’s, so plan a shoot for the products that matter most and reuse the images across the main image, the slides and the lifestyle frames.
Which slides actually help a card sell?
- The main image: the product large, readable at thumbnail size, one short benefit at most.
- The key benefit or the reason to choose this product over the neighbour in the grid.
- Size, dimensions or fit, whichever question causes the most returns in your category.
- What the product is made of and what is in the box.
- How it is used, in a real setting.
- Proof: certificates, awards or the number of reviews, where you have them.
Read your reviews and questions before designing: every repeated question is a slide you are missing, and every complaint about size or colour is a slide that should have set expectations.
How can you spend less on product cards?
- Order a template with the first products, then fill it for the rest of the range.
- Photograph products in batches, so one shoot day covers many cards.
- Keep the layout and change only texts for variants such as colours or sizes.
- Start with the products that already sell or have the highest margin.
- Avoid urgent orders: at many studios urgency doubles the price.
The cheapest card is the one you do not have to redo. A clear brief, with the category rules, your best competitors and the buyer questions, saves more than any discount per slide.
When do you not need a designer for cards yet?
If you are testing whether a product sells at all, with a small batch and a few units, a clean photo on a neutral background and an honest set of basic slides from a template may be enough. Invest in design once a product proves demand, or when a competitor’s better card is clearly taking the clicks in search.
How VITON13 does it
We design Wildberries and Ozon cards as a set: for each product a main slide with the offer and four infographic slides that answer buyer questions in the order they ask them, plus a template for the rest of your range. AI-assisted: AI drafts layouts and texts, and a designer directs, checks the platform rules and approves every slide. Human-led: a designer does the work, AI assists. The written scope and price arrive within one working day.
Marketplace product card design
- Price
- $73 AI-assisted or $93 human-led
- Timeline
- 3–5 working days
Marketplace product photography
- Price
- $53 AI-assisted or $73 human-led
- Timeline
- 3–5 working days
Marketplace services for sellers on Wildberries, Ozon and Avito: launch, product cards, search and growth
- Price
- $33 AI-assisted or $53 human-led
- Timeline
- 2–3 working days
AI-assisted: AI drafts inside defined steps, a person directs and checks every result. Human-led: a specialist does the work and AI assists.
What is included
- 5 slides for each of 3 products: a main slide and 4 infographic slides
- A template for the rest of your range
- Exports that follow each platform’s image rules
- Delivery: 3–5 working days once photos and product data are in
Not included
- Product photography, unless ordered
- Titles, attributes and search texts, unless ordered
- Uploading cards and running the store
- Marketplace fees and advertising
Revisions: 2 revision rounds on the deliverables
Get an estimate in 1 working dayWritten estimate within 1 working day
Example
PILOTPilot in progress
No published marketplace card case yet
VITON13 has not yet published a marketplace card case with a seller’s figures, so this guide shows no invented conversion gains. The first sellers join through the pilot programme, and their before-and-after numbers will be published with their consent.
What this does not prove
- Without a case, nothing here proves how our cards perform; the prices and rules come from third parties.
Questions and answers
How many slides should a card have?
Enough to answer the questions buyers ask before ordering: usually a main image and four to six slides, plus a video where it helps. More slides are useful only if each one answers a different question; repeating the same benefit wastes the buyer’s attention.
Can you design cards from supplier photos?
Yes, if they are sharp and large enough, but the result will look like every other seller of the same product. For key products a short shoot gives you unique images that stand out in the grid and can be reused across slides.
Do Wildberries and Ozon need different cards?
The design and the arguments can be the same, but the platforms have their own image rules and page layouts. We keep one master layout and export a set for each platform, so you do not pay twice for the same thinking.
How quickly will new cards change my sales?
Clicks can react within days, because the main image changes how many people open the card. Orders also depend on the price, the reviews, the delivery time and search position, so judge the new cards on a few weeks of data, not one day.
Who owns the slides and the template?
You do, once the final price is paid. You receive the editable files and the template, so your team or any designer can make new cards in the same style without us.
What do I need to send to get an estimate?
Links to the products or their current cards, the number of products, any photos you have, your main competitors and the questions buyers ask most. That is enough for a written estimate within one working day.