VITON¹³ SCHOOL, two AI-generated hero loops and the GELO film

Bring motion to VITON¹³’s own brands: a short film for VITON¹³ SCHOOL, loops for the first block of store.viton13.com and studio.viton13.com, and GELO, the VITON XIII BEAUTY perfume, as a product film and as a film the visitor plays by scrolling the VITON XIII page. The brands are ours, so the brief was ours as well: no client commissioned or paid for these films.

The VITON¹³ SCHOOL film is AI-generated: it is assembled from several clips generated with Seedance, and the combined file is dated 16 September 2026. In 19.17 seconds it moves from warm light in a classroom and students at laptops to a small glowing glass cube on a desk, and ends on the VITON¹³ SCHOOL logo.

The GELO film runs 7.07 seconds: the VITON XIII BEAUTY bottle, the wooden cap lifting off, a mist from the gold spray pump and the cap coming back. It is the same render we cut into the 169-frame scroll film: frame 85 of the video matches frame 85 of the published set.

Both hero loops are AI-generated, not shot on camera. The store film was generated with Seedance 2.5 and chosen on 17 September 2026; the studio film was made for the first block of studio.viton13.com. Each has a 1920×1080 poster frame.

For the scroll film we cut every frame of the GELO render into two WebP sets of 169 frames: 1440×810 for desktop and a 720×810 centre crop for phones. Then we built the scroll playback on the VITON XIII page.

The source files of the SCHOOL and GELO films were HEVC with a sound track. We re-encoded both to H.264 and VP9, each in 1080p and 720p, so every current browser can play them and a phone can take the lighter file; the sound of the source files is kept. At 1080p the SCHOOL film weighs 5.9 MB as H.264 and 2.3 MB as VP9, the GELO film 1.8 MB and 1.0 MB.

Both hero loops are H.264 at 1920×1080 with no audio track. The store loop runs 23.32 seconds at 25 fps and weighs 7.2 MB; the studio loop runs 11.08 seconds at 24 fps and weighs 3.4 MB. They play muted, looped and inline, and only while they are on screen.

When a visitor’s system asks for reduced motion, a hero loop pauses; without JavaScript, the poster frame is shown instead.

The GELO scroll film is a sequence of still frames. A script cuts the render with ffmpeg, sharp writes the WebP files, and the page reads how many frames there are. The desktop set weighs 3.1 MB, the phone set 2.2 MB.

The VITON¹³ SCHOOL and GELO films play with sound on this page and on the portfolio of our founder, Vitalii Tarasov, at tarasovvitalii.com; neither is used on the store or on a VITON¹³ SCHOOL page yet. The store film plays across the first block of store.viton13.com and the studio film in the first block of studio.viton13.com. The GELO scroll film runs on the VITON XIII page rather than on the GELO product page.

These are our own films for VITON¹³’s own brands, not client work. The VITON¹³ SCHOOL film and both hero loops are AI-generated, not live-action footage. The GELO render came from a generation service and is labelled AI-generated; the tool and model are not recorded, so for GELO this case covers the re-encoding, the cut into frames and the scroll playback, not the render.

The hero loops carry no sound. The SCHOOL and GELO films keep the sound of their source files, and we make no claim about sound design. There is no view or engagement data for any of the four films, and we make no claim about their effect on visits, applications, orders or sales.

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