INTERNALOur own product
Two AI-generated hero films and the 169-frame GELO scroll film
Two AI-generated films play in the first block of store.viton13.com and studio.viton13.com, and the GELO film moves frame by frame as visitors scroll the VITON XIII page. All three are our own work for our own sites, not client commissions.
Open the live project
- Store film, one loop
- 23.32 s
- Studio film, one loop
- 11.08 s
- GELO frames, played by scroll
- 169
- Hero films, frame size
- 1920×1080
Task
Bring motion to the first block of store.viton13.com and studio.viton13.com, and present GELO on the VITON XIII page as a film the visitor plays by scrolling. These are our own sites, so the brief was ours as well: no client commissioned or paid for these films.
What we did
Both hero films are AI-generated, not shot on camera. The store film was generated with Seedance 2.5 and chosen on 17 September 2026; the studio film was made for the first block of studio.viton13.com. Each has a 1920×1080 poster frame.
For GELO we cut every frame of the render into two WebP sets of 169 frames: 1440×810 for desktop and a 720×810 centre crop for phones. Then we built the scroll playback on the VITON XIII page.
How it works
Both hero films are H.264 at 1920×1080 with no audio track. The store loop runs 23.32 seconds at 25 fps and weighs 7.2 MB; the studio loop runs 11.08 seconds at 24 fps and weighs 3.4 MB. They play muted, looped and inline, and only while they are on screen.
When a visitor’s system asks for reduced motion, the film pauses; without JavaScript, the poster frame is shown instead.
The GELO film is a sequence of still frames. A script cuts the render with ffmpeg, sharp writes the WebP files, and the page reads how many frames there are. The desktop set weighs 3.1 MB, the phone set 2.2 MB.
What exists now
The store film plays across the first block of store.viton13.com and the studio film in the first block of studio.viton13.com. The GELO scroll film runs on the VITON XIII page rather than on the GELO product page. All three are live on our own sites.
What this does not prove
These are our own films for our own sites, not client work. The two hero films are AI-generated, not live-action footage. How the GELO render itself was made is not documented, so this case covers only cutting it into frames and playing them by scroll.
The files on the sites carry no sound, so nothing here shows sound design. There is no view or engagement data for any of the three films, and we make no claim about their effect on visits, orders or sales.
Services this case shows
Describe the task on the service page; a written scope, timeline and price come back within one working day.
Discuss a similar projectMore cases
All cases
INTERNALOur own product
VITON13 brand identities
Identity · 5 marks · 2026
The marks VITON13 uses for its own brands, as they exist in the site's code: two drawn globe-V marks, three wordmarks set in type and one accent colour, sky blue #5ac8ff on black. The case also covers VITON XIII, a line of five fragrances.
Read the case →
INTERNALOur own product
Old Money styling
Styling · Old Money · 2026
Old Money is VITON13's own clothing label, not a client project. We composed three priced men's looks from its 16 products, added a care guide in five languages to every product and published a budget capsule guide in VJOURNAL.
Read the case →
INTERNALOur own product
viton13.com
Next.js 16 · 5 languages · 7 hosts · 2026
VITON13’s own website: one Next.js application serves the main domain and six section subdomains in English, Russian, Spanish, French and Hindi. Before a release goes live, a crawl checks its internal routes.
Read the case →