INTERNALOur own product
Ten Reels rendered from code, with AI imagery, AI voices and stock footage
Ten vertical Reels for VITON13 Studio’s own Instagram, from an 18-second product keynote to a 52-second voiced explainer. Every frame is drawn from an HTML scene and the music is synthesised in code; five reels carry AI voice-overs, several use AI imagery and an AI presenter, and three are cut from Pexels and Mixkit stock footage. Our own work, not a client commission.

- Vertical Reels, 1080×1920 at 30 fps, with sound
- 10
- Running time of all ten
- 274.1 s
- Frames, each drawn from an HTML scene
- 8,223
- Reels voiced by AI (Higgsfield Seed Audio)
- 5
Videos
Cover of the cinematic cut: “What’s inside a $113 website?” above the flames of a wood-fired pizza oven, a Pexels stock shot
Cover of “Your website should feel like this.”: the words above an AI-generated glass browser window floating on white
Cover of “Design. Code. Search. Film.”: an AI-generated woman lit by a screen at night above “Your website has 0.05s to make a stranger trust you. Before they read a word.”
Cover of “What’s the catch?”: “$6,000” crossed out above “$113” and the words “What’s the catch?” over a burning invoice
Cover of the ad: “Your business is one of a kind.” among Pexels stock clips of small-business owners at work
Cover of the editing promo: the VITON13 Studio wordmark in a burst of light rays, circled by 3D icons of a play button, a heart, a clapperboard, a camera, a star and a film strip
Cover of “What’s inside a $113 website?”: the words above a concept restaurant page lifted off a stack of glowing layers labelled Responsive, CMS, Server, Domain, SSL and Checks
AI-generated cover of “Want more clients?”: a model in a pale coat with a green lining striding past concrete under the word VITON, with the labels “01 · Brand identity” and “AI-generated”
Cover of “Everything evolved”: glossy AI-generated 3D icons, among them a plus, a sphere, a cursor, a chat bubble and a magnifier, around the words “beyond templates” on black
Cover of the explainer: a website-builder card priced $16–$50 a month among monthly “−$50” charges, above the words “And you still have to build it yourself.”
Task
Give VITON13 Studio’s Instagram short vertical films in English that sell the studio’s services in the US: what the studio does, what a website costs, what is inside it and how a project starts. The account and the studio are ours, so the brief was ours too: no client commissioned or paid for these reels.
What we did
Ten finished Reels at 1080×1920, each with its own cover and end card. Five were rendered on 24 September 2026: “Design. Code. Search. Film.” (23 s), “Want more clients?” (28 s), “Everything evolved” (30 s), “What’s the catch?” (30.5 s) and a voiced explainer on how you get a website (52.1 s). Five followed on 26 September: “Your website should feel like this.” (19.5 s), “What’s inside a $113 website?” (18 s) and its cinematic cut (19 s), the ad “Your business is one of a kind.” (35 s) and “Introducing VITON13 Studio”, a promo for our video editing (19 s).
We wrote the scripts and made the kinetic type, the layouts, the AI imagery and clips, the AI presenter, the voice timing, the stock-footage edits and the sound. Prices and terms on screen come from the studio’s own offer: a Launch Site from $113 AI-assisted or $173 human-led, live in 3–5 working days with 2 rounds of edits, and a Single Reel for $33 in 1–2 working days. Where a reel compares, the other side is $16–$50 a month for a website builder or the $6,000 at which agency prices start, both from 2026 US cost guides.
How it works
Each reel is an HTML scene with a deterministic renderFrame(t) function. Headless Chrome draws every frame at 1080×1920 and 30 fps (8,223 frames across the ten) and ffmpeg encodes them with the soundtrack, so a new word or a new price means a re-render, not a re-edit.
The music and effects are synthesised in code, so no licensed music is used; the only recorded sound is the street noise of a stock city clip in the cinematic cut. Five reels carry AI voice-overs made with Higgsfield Seed Audio: “Want more clients?”, “Everything evolved”, the explainer, “What’s the catch?” and the ad. A script trims the silences and works out when each word is spoken, so the words on screen land with the voice.
The AI imagery was generated with GPT Image 2.5 in Higgsfield and animated with Kling 3.0: the six services in “Want more clients?”, the 3D objects and light in “Everything evolved”, the glass browser window and product clips in “Your website should feel like this.”. The photorealistic shots in “Design. Code. Search. Film.” come from our AI brand films, and the presenter in “What’s the catch?” is an AI-generated image lip-synced to the voice-over with Wan 2.7, labelled “AI presenter” in the frame.
Three reels are cut from free-licence stock footage: the cinematic cut from nine Pexels clips and one Mixkit clip, the ad from ten Pexels clips of small-business owners, and the editing promo from Pexels and Mixkit clips mixed with frames of our own reels. The ad and the editing promo follow the cut structure of reference spots our founder picked, a retail ad and an app launch; the scenes, copy and sound are ours. For the first reels we ran several openings through an AI virality predictor and used its scores to choose between them: a model’s estimate, not audience data.
What exists now
Ten finished reels, 274.1 seconds in total, each with its own cover. Five end by asking viewers to DM “SITE” for a written price, three to DM “AUDIT” for a free homepage review and one to DM “REEL” for the $33 Single Reel; the explainer asks them to follow the account. All ten play on this page with sound.
What this does not prove
These are our own reels for our own account, not client work. Where a reel uses AI imagery, its people, products and 3D objects are generated, and so is the presenter in “What’s the catch?”, who is not a real person; all five voice-overs are AI voices. The business owners in the ad and the footage in the cinematic cut and the editing promo are Pexels and Mixkit stock, not our clients or our shoots. The website mock-ups show concept sites, such as Vitaliano, VERIDA and Hypersolid, next to one real client case, SB Excursions, and the layer interfaces in “What’s inside a $113 website?” are illustrations.
There is no reach, view or engagement data for these reels here, and we make no claim about their effect on followers, enquiries or sales. The Search Console curve in “Design. Code. Search. Film.” belongs to the SB Excursions case, and the virality predictor only helped choose between openings; its scores say nothing about how the reels performed.


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