Commercial video production for campaigns and product launches
01 / Commercial production

Commercial video production for campaigns and product launches

A single production route for teams that need a campaign film to look distinctive, explain the offer clearly and survive every required format.

$213AI-assisted$313Human-led
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In short

What does this video production service include, and what does it cost?

Commercial video production for campaigns and product launches starts at USD 213 with AI-assisted production or USD 313 with a human-led route.

The published scope includes treatment and production schedule, hero master in the agreed runtime, vertical, square and short cutdowns.

VITON13 confirms deliverables, inputs, revisions, exclusions, handoff, timing and final price in writing before production begins.

Services from $13

The cost of production changed. Pricing should too.

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

01

AI-assisted

from$13

For a defined production scope where AI removes repetitive work and a specialist reviews the delivery.

02

Human-led

from$33

For work that benefits from a specialist leading the process, decisions and delivery from start to finish.

03

Complex

$213/$313+

For multi-part systems, advanced builds and scopes that need discovery before the final quote.

Both routes produce professional work. Scope, deliverables, timeline, revisions, required inputs, exclusions and handoff are confirmed before production. External costs are separate.

USD is the tariff currency; other currencies are indicative conversions.

01 / Commercial production//

Commercial production is not simply a shoot day. It is the controlled translation of a business objective into image, performance, sound and a delivery system. We begin with what the audience must understand or feel, then choose the smallest production design that can make that change believable.

The scope can cover an original concept, treatment, script, location, casting, crew, shot plan, filming, edit, colour, sound and derivative versions. Every decision is documented before production, so the client knows what is being made, what is excluded and where approvals happen.

When commercial production is the right choice

Use this route when existing footage cannot carry the idea, when a launch needs a recognisable visual world, or when one production day must create a family of campaign assets. It is especially useful for product releases, retail campaigns, founder-led films and paid placements that need a strong first frame.

A successful commercial is not measured by cinematic vocabulary alone. It has a clear offer, an identifiable audience and an edit that keeps meaning when viewed silently, vertically or for only six seconds.

How we keep the shoot useful

The shot list is built against the delivery matrix. If a vertical cut is promised, the framing and action are designed for it on set rather than rescued later. If the campaign needs stills, loops or product details, those moments are scheduled and owned.

This reduces expensive improvisation and gives the edit enough intentional material. It also lets the client approve the logic early, when changing a scene costs far less than rebuilding it in post.

01

What the service covers

  1. 01

    Creative treatment

    Core idea, references, narrative logic, visual grammar and the reason every scene exists.

  2. 02

    Pre-production

    Script, schedule, shot list, casting, location, props, crew and a practical production plan.

  3. 03

    Shoot and direction

    A controlled set with clear roles, performance direction, continuity and enough coverage for every promised cut.

  4. 04

    Post and delivery

    Edit, motion, colour, sound, captions, masters and derivatives named for their destination.

02

How production moves

01

Brief and outcome

02

Treatment and estimate

03

Pre-production and shoot

04

Post, review and delivery

03

What you receive

  • Treatment and production schedule
  • Hero master in the agreed runtime
  • Vertical, square and short cutdowns
  • Colour-managed exports and caption files
  • Archive map with licensed asset notes
04 / Scope and starting price

Commercial production starts from $213 AI-assisted / $313 human-led for a compact controlled shoot. Crew, location, talent, travel, props, licensed music and paid stock are estimated separately before approval. The final proposal fixes deliverables, review rounds, dates and cancellation terms.

Discuss the project
05

Questions before production

01Can you work with our agency or in-house team?

Yes. We can own the full production or join an existing concept as the production and post partner.

02Do you provide actors and locations?

Casting and location sourcing can be included. Their fees are shown separately and approved before booking.

03How many edits are included?

The proposal defines the master and every derivative. Two structured edit rounds are typical; extra rounds are quoted before work continues.

04How do the AI-assisted and human-led prices differ?

The published starting prices are USD undefined and USD undefined. Both routes follow the written deliverables for this service; the production route, external costs and final price are confirmed before work starts.

05What do you need from us before production starts?

Send the objective, audience, destination channels, deadline, brand rules and any source material you want us to use. The written scope identifies missing footage, audio, files, access and approvals before production.

06What is delivered at handoff, and who owns the files?

Handoff contains only the listed masters, cutdowns, captions or project files when explicitly named. Ownership, usage rights and source-file delivery are fixed in writing; licensed music, stock and other third-party assets keep their own licence terms.

07Can you use footage or project files we already have?

Yes, when they can support the agreed result. We first check technical quality, framing, sound, file access and usage rights; missing shots or a new shoot are scoped before the final quote.

VJOURNAL / VIDEO

Before ordering Video advertising production: seven decisions that protect the production

A commercial must connect the campaign promise to visible proof and preserve that meaning in six-second, silent and vertical cuts.

Read the full buyer guide
VITON13 / VIDEO

Discuss the project

A single production route for teams that need a campaign film to look distinctive, explain the offer clearly and survive every required format.

Discuss the project
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  • Remote delivery worldwide, in five languages, with prices shown in your currency.
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Services from $13

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

Order with V13 ID