Design
Your website gets visitors but no enquiries: how do you raise the conversion rate?
A site gets visitors but no enquiries when the offer is unclear in the first seconds, the next step is hard to find or the form asks too much. Fix those three first: Unbounce’s median landing page converts 6.6%, and Baymard counts 70.22% of carts abandoned. A VITON13 UX audit that finds the blockers starts from $53.
Why does a website get traffic but no enquiries?
Traffic without enquiries is rarely a mystery. It usually means people arrive, do not understand quickly enough what you offer or why they should trust you, and leave; or they want to act but the button, the price or the form stops them. The good news is that these problems sit in a few predictable places, and each one can be measured.
Nielsen Norman Group’s research on page visits found that users often leave within 10–20 seconds, while pages with a clear value proposition hold attention far longer. The first screen therefore carries most of the weight: who this is for, what they get, what it costs or how to start, and one obvious action.
What conversion rate is normal?
| Metric | Reference | Source |
|---|---|---|
| Median landing page conversion rate | 6.6% | Unbounce, 41,000+ pages |
| Average online cart abandonment | 70.22% | Baymard Institute |
| Checkout abandoned because extra costs were too high | 40% of abandoners | Baymard Institute |
| Abandoned because an account had to be created | 18% of abandoners | Baymard Institute |
A benchmark tells you whether you are far off, not what to fix. The useful comparison is your own funnel: how many visitors reach the offer, how many click the main button, how many start the form and how many finish it. The biggest drop between two of those steps is where to work first.
Which fixes raise conversion fastest?
- Say what you do, for whom and at what price or first step in the first screen, in plain words.
- Keep one main action per page and make it visible on a phone without scrolling.
- Shorten forms: ask only what you need to reply, and move the rest to the first conversation.
- Show the price or a price range; hidden prices send people to competitors who show them.
- Put proof next to the decision: reviews, cases, return terms and delivery times.
- Remove surprises at checkout: shipping, fees and delivery time known before the last step.
- Let people buy or enquire without creating an account.
- Make the page fast on a phone; slow pages lose visitors before they read anything.
These are not design trends; they answer the questions visitors ask before acting. Baymard’s data puts extra costs, slow delivery, security worries, forced accounts and long checkouts at the top of the reasons people abandon a purchase.
How do you find where visitors drop off?
| Step | What to count | What a big drop suggests |
|---|---|---|
| Arrival | Visits by source and device | Wrong audience or a mismatched ad |
| Interest | Scroll past the first screen, clicks on details | The first screen does not answer the question |
| Intent | Clicks on the main button | The next step is hidden or unclear |
| Action | Forms started and completed | The form asks too much or breaks |
Add session recordings or a quick usability test with five people from your audience: watching someone hesitate on a price or a field explains more than any chart. Then change one thing at a time and compare the same step before and after.
What would it cost to fix your site with VITON13?
Start with the audit and analytics, then add the work the findings call for. The totals add the live starting prices of VITON13 packages in both production modes.
Cost calculator
Plan your conversion work
The audit and tracking are selected; add what the findings will likely need.
Your estimate
- AI-assisted
- from $86
- Human-led
- from $126
- Timeline
- 3–8 working days
stages can overlap; the written estimate fixes the dates
Get a written estimate in 1 working dayStarting prices of VITON13 packages; the written estimate confirms the scope and price once the audit shows what to fix.
The audit covers one key journey, such as an enquiry or checkout, across up to 10 screens on mobile and desktop, and ranks up to 15 issues by the evidence behind them. It takes 3–5 working days.
Do you need a redesign or a few fixes?
Most sites need targeted fixes, not a new design. If people reach the right page and hesitate at one step, fix that step. A redesign makes sense when the structure itself is wrong: visitors cannot find the service they came for, the site mixes several audiences on every page, or it cannot be edited without a developer.
| Symptom | Usually enough | When to redesign |
|---|---|---|
| Visitors leave the first screen | Rewrite the offer and the first screen | Every page has the same problem |
| Clicks but few forms | Shorter form, clearer next step | The whole path needs new steps |
| Mobile visitors convert far worse | Fix layout, speed and buttons on mobile | The site was never built for phones |
| Nobody finds the right service | Clearer navigation labels | The structure no longer matches what you sell |
How quickly do conversion fixes pay off?
Quick fixes such as a shorter form or a visible price can show an effect as soon as enough visitors pass through them, often within weeks on a site with steady traffic. On a site with few visitors, results take longer to read, so change fewer things and keep each change for a full cycle of your business week.
Keep a simple log: date, what changed, the step it targeted and the numbers before and after. It turns guesswork into a record you can show to a partner, an investor or the next designer.
When will conversion work not help?
No page converts visitors who were never going to buy. If the traffic comes from the wrong audience, a vague ad or a search query that does not match your offer, fix the source first. The same applies when the offer itself does not suit the market: better buttons will not sell a price nobody accepts.
How VITON13 does it
We start with evidence: a UX audit walks through one key journey, such as an enquiry or checkout, on mobile and desktop, ranks the issues by what the data and the screens show, and turns them into a backlog your team or ours can build. AI-assisted: AI drafts findings and variants, and a designer checks every screen and decides. Human-led: a specialist does the review, AI assists. The written scope and price arrive within one working day.
UX audit
- Price
- $53 AI-assisted or $73 human-led
- Timeline
- 3–5 working days
Conversion rate optimisation
- Price
- $53 AI-assisted or $73 human-led
- Timeline
- 3–5 working days
Marketing analytics setup
- Price
- $33 AI-assisted or $53 human-led
- Timeline
- 2–3 working days
AI-assisted: AI drafts inside defined steps, a person directs and checks every result. Human-led: a specialist does the work and AI assists.
What is included
- One key journey across up to 10 screens on mobile and desktop
- Up to 15 issues ranked by the evidence behind them
- A design action backlog your team can pick up
- Delivery: 3–5 working days after access to the site and analytics
Not included
- Redesign and development of the fixes, quoted after the audit
- Recruiting research participants and paying incentives
- Advertising and traffic work
- Any promise of a conversion increase
Revisions: 1 revision round on the findings
Get an estimate in 1 working dayWritten estimate within 1 working day
Example
CONCEPTConcept — not a commissioned project
ORIVA: a full buying path in a concept store
ORIVA is a fictional acoustic atelier whose online store VITON13 built as a concept: eighteen pages in Russian lead from the catalogue and product page through the cart to a three-step checkout with validation of every field, contacts, delivery and payment. The cart shows progress towards free delivery and accepts demo promo codes, the answers to two of Baymard’s top reasons for abandonment.
What this does not prove
- It is a concept for a fictional brand: no real buyers, no payments and no conversion data.
- Lighthouse gives its home page 66 for performance on mobile, a known weakness, not a strength.
Read the case: ORIVA: a concept audio store with a listening room and a three-step checkout
Questions and answers
What is a good conversion rate for a website?
It depends on what counts as a conversion. Unbounce’s median for landing pages is 6.6%, while shops count purchases and service sites count enquiries. The most useful benchmark is your own site over time: fix the biggest drop in your funnel and compare the same step before and after.
Should I change the design or the text first?
Usually the text. An offer that is unclear, a hidden price or a vague button loses more visitors than the colour scheme. Rewriting the first screen and the main button is cheap, fast and easy to measure.
How long does a UX audit take?
With VITON13 it takes 3–5 working days after we get access to the site and, ideally, the analytics. You receive the ranked issues and a backlog your team can start on the same week.
Do I need analytics before an audit?
It helps a lot, because numbers show where people drop off and the audit explains why. Without analytics we still review the journey on real devices, and we recommend setting up tracking before any redesign so its effect can be measured.
Can AI find conversion problems?
AI can scan pages, draft findings and suggest variants quickly, which is why our AI-assisted mode costs less. The decisions still need a person who looks at your screens with your customers in mind; every AI finding is checked by a designer.
Will you promise a higher conversion rate?
No. Conversion depends on traffic, offer and market as well as the site. We promise a ranked, evidence-based list of what blocks visitors and a clear plan to fix it, and we help you measure the result.