Commercial video production for campaigns and product launches
01 / Commercial production

Commercial video production, from treatment to cutdowns for every placement

A filmed commercial in 15–30 working days, from $213 AI-assisted / $313 human-led: a treatment and production schedule, a hero film of 30–60 seconds and 3 cutdowns for vertical, square and short placements, graded and mixed. The final estimate depends on shoot days, crew and locations, and you see it before paying anything. The price includes 2 revision rounds on the cut, 1 on the grade.

$213Final estimate from the briefAI-assisted$313Human-ledGet an estimate in 1 working dayWritten estimate within 1 working day
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In short

What does this video production service include, and what does it cost?

Commercial video production for campaigns and product launches starts at USD 213 with AI-assisted production or USD 313 with a human-led route; typical delivery is 15–30 working days; final estimate from the brief: shoot days, crew and locations.

Includes 2 revision rounds on the cut, 1 on the grade; VITON13 confirms the scope in writing.

Video from $33

The cost of production changed. Pricing should too.

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

01

AI-assisted

from$33

For a defined production scope where AI removes repetitive work and a specialist reviews the delivery.

02

Human-led

from$53

For work that benefits from a specialist leading the process, decisions and delivery from start to finish.

03

Complex

$213/$313+

For multi-part systems, advanced builds and scopes that need discovery before the final quote.

What you get and on what terms

Video advertising production

AI-assistedfrom $213

Human-ledfrom $313

Final estimate from the brief: shoot days, crew and locations

Timeline
15–30 working days
Revisions
2 rounds on the cut, 1 on the grade
Included
only the deliverables listed in the agreed package
Not included
external costs and work outside the agreed scope
From you
brief, current materials and any access needed for this scope
You receive
listed deliverables plus a written completion note
Get a proposal

Prices in USD; other currencies are approximate. Scope, revisions and dates are written into your estimate.

Who it is for

A brand that needs a filmed campaign video and its versions for each platform, not an edit of footage it already has.

What is included

  • 1 treatment and production schedule: idea, shot list, locations and call sheet
  • 1 hero film of 30–60 seconds
  • 3 cutdowns: vertical, square and a short version
  • 1 colour grade and sound mix across the hero film and the cutdowns

Not included

  • Talent and location fees (shown as separate lines in the estimate)
  • Licensed music
  • Media budget and ad placement

How the work runs

  1. 01

    You send the brief: product, audience, placements, deadline and the budget range you have in mind.

  2. 02

    We write the treatment and schedule and send the final estimate, with shoot days, crew and locations spelled out.

  3. 03

    After your approval we prepare and shoot, then cut the hero film and the three versions.

  4. 04

    You review the cut and then the grade; after the revision rounds you receive masters for each placement.

Example

INTERNAL Our own product

Two AI-generated hero films for our own sites: a 23.32-second store film and an 11.08-second studio film, plus a 169-frame scroll film for VITON XIII. Labelled INTERNAL and AI-generated.

What this does not prove: They were generated, not filmed, and made for our own brands, so they prove nothing about a filmed shoot, a crew or a client's campaign results.

Brand and corporate films

Express the brand through one memorable cinematic idea instead of a list of claims.

How it differs

A brand film built on one idea rather than a list of claims. This option has its own price and window, shown here; a production with more shoot days, crew or locations is quoted from the brief like the rest of this page.

The corporate video option: a company story for recruiting, investors or partners, built from interviews and footage of how the company works.

Brand film

AI-assisted $53Human-led $73

  • Timeline: 3–5 working days
  • Revisions: 1 round on the deliverables

What you get

  • Creative treatment
  • Production and direction
  • Master film and cutdowns
Choose “Brand film”

Corporate video

AI-assisted $53Human-led $73

  • Timeline: 3–5 working days
  • Revisions: 1 round on the deliverables

What you get

  • Narrative and interview plan
  • Directed filming
  • Company film and cutdowns
Choose “Corporate video”

Work that shows it

  • INTERNAL Our own product

    Brand films for our own brands

    Four films for VITON13’s own brands. The VITON13 SCHOOL film and the hero loops of store.viton13.com and studio.viton13.com are AI-generated. The GELO perfume film plays here with sound and, cut into 169 frames, moves as visitors scroll the VITON XIII page. None of them is a client commission.

    What this does not prove: Our own films for our own brands, not client work. There is no view or engagement data, and the tool behind the AI-generated GELO render is not recorded.

How is a brand film priced?

The brand film and the corporate video each have a price and window in this section. A film that needs more shoot days, crew or locations is quoted from the brief; the published floor for that work is at the top of this page.

05

Questions before production

01What decides the final price?

Mostly the number of shoot days, the crew size and the locations, then talent and licensed music, which appear as separate lines. The from-price is the floor; the estimate names every line before you pay.

02How long should the hero film be?

For most campaigns 30–60 seconds, cut down to 6–15 seconds for placements where people scroll. The treatment fixes the running time before the shoot.

03Can you work with our existing footage instead?

Yes, but that is an edit rather than a production. The brand film section on this page covers a film cut from your footage, at a much lower price.

04Who owns the footage?

Under the studio's sales policy, rights in the delivered work pass to you once the final price is paid. Talent and music rights follow the licences named in the estimate.

05Do you plan where the video runs?

We cut versions for the placements you name. Media buying and the ad budget are separate, and so is running the campaigns.

Related guides

All guides
VJOURNAL / VIDEO

Before ordering Video advertising production: seven decisions that protect the production

A commercial must connect the campaign promise to visible proof and preserve that meaning in six-second, silent and vertical cuts.

Read the full buyer guide
VITON13 / VIDEO

Discuss the project

Discuss the project
YOUR NEXT PROJECT · VIDEO FROM $33

From an idea to a clear plan.

Explore the scope and starting cost, then talk directly with VITON13. Your selected service stays with the conversation. Written estimate within 1 working day.

01 / Scope & estimate

Video advertising production

How we work
Starting budgetFrom $213final estimate from the brief: shoot days, crew and locations

Commercial video production from treatment and pre-production through filming, editing, colour, sound and channel-ready cutdowns.

Inside this scope
  • 1 treatment and production schedule: idea, shot list, locations and call sheet
  • 1 hero film of 30–60 seconds
  • 3 cutdowns: vertical, square and a short version
  • 1 colour grade and sound mix across the hero film and the cutdowns
  • Timeline: 15–30 working days
  • Revisions: 2 rounds on the cut, 1 on the grade
  • Included: only the deliverables listed in the agreed package
  • Excluded: external costs and work outside the agreed scope
  • Input required: brief, current materials and any access needed for this scope
  • Handoff: listed deliverables plus a written completion note

A starting estimate for the selected scope. We confirm deliverables, timing and the final price in writing before work starts. External costs are separate.

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Video advertising production

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What you can count on
  • Written estimate within 1 working day, sent to the contact you choose.
  • Scope in writing before work starts: deliverables, revision rounds and what is not included.
  • We work in five languages and show prices in your currency.
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Video from $33

AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.

Order with VITON ID