VITON13 / Focused service
Brand guidelines for the logo you already have: rules, real examples and a file library
Brand guidelines in 5–8 working days, from $73 AI-assisted / $113 human-led: 1 document that fixes 6 groups of rules for your existing logo as measurable values, with colours in HEX, RGB and CMYK, every rule shown on your own material and 1 library of files sorted by use. The price includes 2 revision rounds on the deliverables. A new logo, brand strategy and a hosted portal are separate work.
Get an estimate in 1 working day↘Written estimate within 1 working dayIn short
What does Brand guidelines include?
Brand guidelines starts at USD 73 with AI-assisted production or USD 113 with a human-led route; typical delivery is 5–8 working days.
The published scope includes 1 guidelines document for the logo you already have, in PDF, 6 groups of rules in measurable values: logo versions, clear space, minimum size, colour, type and imagery direction, colour values in 3 systems: HEX, RGB and CMYK.
Includes 2 revision rounds on the deliverables; VITON13 confirms the scope in writing.
What you get and on what terms
Brand guidelines
AI-assistedfrom $73
Human-ledfrom $113
- Timeline
- 5–8 working days
- Revisions
- 2 rounds on the deliverables
- Included
- only the deliverables listed in the agreed package
- Not included
- external costs and work outside the agreed scope
- From you
- brief, current materials and any access needed for this scope
- You receive
- listed deliverables plus a written completion note
Prices in USD; other currencies are approximate. Scope, revisions and dates are written into your estimate.
Who it is for
A business whose logo, colours and fonts are settled, and whose material is now made by more than one person: a freelancer, a printer, an agency or the sales team. If the mark itself is still open, start with the logo or the identity.
What is included
- 1 guidelines document for the logo you already have, in PDF
- 6 groups of rules in measurable values: logo versions, clear space, minimum size, colour, type and imagery direction
- Colour values in 3 systems: HEX, RGB and CMYK
- 1 set of real-use examples: each rule shown on material from your own business, not on an invented mock-up
- 1 handoff library: the files your next supplier needs, sorted by use
Not included
- Designing a new logo or redrawing your mark: that is the logo page or the identity page
- Brand strategy, positioning and naming
- A hosted brand portal and its subscription
- Font and stock-image licences
- Printing, signage and production of your materials
How the work runs
- 01
You send the logo files, the colours and fonts you use and a few real pieces: a page of the site, a post, a document, a label. Within one working day we send the written estimate with the final price.
- 02
We look at how the mark behaves in those pieces: where it is shrunk, placed on a photograph or left without room.
- 03
We write each rule as a value and not as a wish: clear space in parts of the mark, a minimum size, colour codes, type with fallbacks.
- 04
We show the rules on your material and collect the files into the library. After the revision rounds you receive the document and the library.
Example
CONCEPT Concept — not a commissioned project
NUMBER ONE®, a concept book VITON13 wrote on its own initiative for a fictional brand whose clothing is awarded and never sold: 12 sections with a one-line positioning, 4 eligibility conditions, a 6-step award protocol and 7 governance principles. It shows how the studio turns brand decisions into rules another person can follow. Labelled CONCEPT.
What this does not prove: It is our own concept for a brand that was never launched, and it is a text document: no logo files, colour values or type specimen. It reflects no client's brief and says nothing about the price or timing of a visual guidelines document.
Work
Cases
Related guides
All guidesDesign
How much do brand guidelines cost, and what is a brand book?
Brand guidelines cost about $500–$2,000 from a freelancer, $2,000–$10,000 from a studio and $10,000–$50,000+ from a high-end agency (Ofspace, March 2026); a hosted brand…
Read the guideDesignLogo vs brand identity: what you get and which files to ask for
A logo is one mark, delivered as vector files with colour, mono and inverted versions, a safe zone and a minimum size. A brand identity is the system around it: fixed…
Read the guideDesignHow much does branding cost in 2026? What a brand identity budget actually buys
Branding costs from about $500 with a freelancer to over $80,000 at a national agency (8gnc, July 2026); most agency projects reviewed on Clutch land between $10,000 and…
Read the guideYOUR NEXT PROJECT · DESIGN FROM $33
From an idea to a clear plan.
Explore the scope and starting cost, then talk directly with VITON13. Your selected service stays with the conversation. Written estimate within 1 working day.
Let’s make it yours.
Explore our work or bring your own idea. It starts with a conversation.
Concept↗
Concept site · WebGL · English · 2026HYPERSOLID
Scope and pricingYou can choose later+
01 / Scope & estimate
Brand guidelines
Starting budgetFrom $73
Document the decisions that keep a brand consistent across people, vendors and channels.
Inside this scope
- 1 guidelines document for the logo you already have, in PDF
- 6 groups of rules in measurable values: logo versions, clear space, minimum size, colour, type and imagery direction
- Colour values in 3 systems: HEX, RGB and CMYK
- 1 set of real-use examples: each rule shown on material from your own business, not on an invented mock-up
- 1 handoff library: the files your next supplier needs, sorted by use
- Timeline: 5–8 working days
- Revisions: 2 rounds on the deliverables
- Included: only the deliverables listed in the agreed package
- Excluded: external costs and work outside the agreed scope
- Input required: brief, current materials and any access needed for this scope
- Handoff: listed deliverables plus a written completion note
A starting estimate for the selected scope. We confirm deliverables, timing and the final price in writing before work starts. External costs are separate.
What you can count on
- Written estimate within 1 working day, sent to the contact you choose.
- Scope in writing before work starts: deliverables, revision rounds and what is not included.
- We work in four languages and show prices in your currency.
- No account needed. Attachments are encrypted in this browser before upload.
Send a detailed brief or attachments
Design from $33
AI reduces repetitive production time. VITON13 passes that efficiency back to the client while human review remains part of every delivery.
Order with VITON ID
Read the full guide before ordering
What Should Brand Guidelines Include? A Practical Checklist
Brand guidelines should cover logo rules, colour, typography, imagery, layout and real applications, then the file handoff. Each area needs one thing documented and one acceptance test that proves it survives production.
Open the article↗Questions people ask before buying
01Can you write the rules before we have a logo?+
Not usefully: guidelines record decisions, and the mark is the first of them. Without one, start with the logo page; if the palette, the type and the carriers are open as well, the identity creates the system and its rules in one job.
02How is this different from a brand identity?+
The identity designs the system: a logo in every version, a palette, a type scale and icons applied to carriers, from $93 in 6–10 working days. Nothing new is drawn here: we write down and test what you already use, which is why the starting price is lower.
03Brand book, guidelines or logo book: which one is this?+
By its contents it is a set of guidelines: visual rules for a finished mark. A logo book is narrower and covers the logo alone; a brand book in the strict sense is wider and adds positioning, character and voice. That meaning layer is not in this package and is quoted separately.
04How many pages will the document have?+
As many as your suppliers' questions need. A rule with its example earns a page; a page without a rule goes. We do not sell a page count: the estimate names the rule groups, not a number of sheets.
05Which format do we receive?+
A PDF, which is part of the price, with the library of files sorted by use. A hosted portal with access rights and updates is a different product with a subscription, and it is not in this package.
06Who owns the result?+
Under the studio's sales policy, rights in the delivered work pass to you when the final price is paid. Font and stock-image licences are not in the price: you buy them yourself.
07What changes between the AI-assisted price and the human-led one?+
The scope and the files are the same. AI-assisted: AI drafts the layouts and the example pages, and a designer sets and checks every rule. Human-led: a designer builds the document and AI only assists. For a complex brand, choose the second.
08What if our logo turns out to be weak?+
We say so before writing rules around it. Decide first what changes, on the logo page or the identity page, and fix the rules afterwards; otherwise the document has to be rewritten.
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